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Home > Telecommunications > Marketing Manager, Direct- For MobiTV, Live TV/ Radio Streaming On Mobile Phones And PC's!

Marketing Manager, Direct- For MobiTV, Live TV/ Radio Streaming On Mobile Phones And PC's!

Job Category: Telecommunications

MobiTV, Inc. is the global leader in television and digital radio services for cellular, WiFi and broadband enabled devices.

The MobiTV service for mobile is available in the US through Sprint, Cingular and Alltel; in the United Kingdom through 3 and Orange UK; to Canadian customers through Bell Canada, Rogers and TELUS Mobility; through Am rica M vil in Latin America; and other regional carriers around the world.

The MobiTV service can also be accessed on laptops via the AT&T WiFi network.

The Emmy Award winning service has more than one million paying subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, The Discovery Channel, TLC and The Weather Channel, along with cartoons, music videos, comedy and more.

Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information please visit www.mobitv.com All our offers include a competitive salary, stock option grants and quarterly bonuses.

We also offer the best benefits around, which includes; full Medical/Dental immediately, 3 weeks vacation from the start, $6,000/year for continuing education, many catered lunches and relocation funds if needed.

We are very Pro Employees here! Based in Emeryville, we offer a rewarding, fast-paced team environment with strong opportunities for professional development.

We have an amazing startup culture where innovation and creativity are highly rewarded.

We seek entrepreneurs with passion for providing best-in-class products and services to our operators.

Our team impacts millions of people and tackle challenging projects alongside fun, talented and creative colleagues Job Description: The Marketing Manager, Direct will be a key member of the marketing team responsible for email, paid search, partner and affiliate marketing programs to drive new subscriber acquisition.

The candidate will have responsibility for new customer acquisition and be accountable for results.

The successful candidate will have exceptional analytical skills and a strong understanding of offline and online direct response.

They will also be responsible for list segmentation as well as creating detailed analysis and reports on, file attrition, retention, acquisition, prospect lists and segment performance in support of marketing strategies.

Responsibilities: Develop and implement strategies to acquire new users using online, viral and WOM marketing - Work with team to finalize content for programs, including web site, email, online advertising, partnerships; - Measure, analyze and report key trends in program performance; - Manage relationships with various vending partners (offline and online) to ensure effective customer shopping experience - Develop specific, actionable recommendations regarding program selection and design; - Have a strong consumer marketing interest in all aspects of direct response including: creative, offer strategy, production.

Requirements: Candidates should only apply if they have run customer acquisition programs for at least 3 years.

Other requirements include: - Deep knowledge of current online acquisition techniques and trends; - Technical understanding of web-based software products and services; - Strong project management and organizational skills; - Detail and results oriented; - Able to work independently as well as in teams; - Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure; - Motivated and enthusiastic; - Proficient verbal and written communication skills; - Bachelors degree required.

Please send resumes to audition [at] mobitv [dot] com

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