Web Marketing Specialist Job in Boston 02119, Massachusetts US
QAS, a leader in address management software and division of Experian®, the global information solutions company, has grown into a $100 million international operation employing over 400 people worldwide.
We are looking for a Web Marketing Specialist who will be responsible for executing various parts of the overall QAS Web Strategy as defined by the Internet Marketing Manager.
Responsibilities for this position include (but are not limited to) involvement in Web content, Search Engine Marketing including We
2. 0-related projects, Web analytics, interactive design and email marketing.
The ideal candidate for this position will be an energetic self-starter with a demonstrable passion for Marketing and the Web. This is an exciting opportunity to gain valuable interactive marketing experience in a fun, fast-paced and results-driven environment.
Specific areas of responsibility include: Technical and graphical support for US and Canadian Email marketing activity Creation of new content and editing existing content on the US and other QAS Web sites Development, maintenance and testing of various We
2. 0 projects to enhance the overall QAS online offering Web analytics - tracking and analysis of site visitor behavior to determine site improvements Basic Web usability/readability design and development, working with QAS teams in the UK Search Engine Marketing(SEM), including: Keyword research and campaign management for Pay-Per-Click(PPC) and Organic SEO Strategic linking in collaboration with SEM vendors to further improve rankings Essential Skills and Experience Required0-2 Years Marketing or Web-related experience Bachelors degree in Marketing, Communications, or other relevant major preferred Problem solver, with excellent written and verbal communication skills Demonstrable experience in interactive content design and writing for the Web¿½¿½ HTML, Photoshop and other Web design tools and programming languages A good understanding of the latest trends in online marketing Experience in outbound email design, creation, authoring and campaign execution a plus
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