Sr. Systems Director, CRM/Marketing Systems Job in New York 10001, New York US
Position Description: Coach, founded in 1941 is Americas premier accessible luxury accessories brand and a leader in international markets.
We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of todays consumer.
Coach offers excellent career growth opportunities, competitive salaries and benefits within a dynamic work environment.
Coach brings together strong, collaborative people in dynamic culture of mutual respect, support, and passion for the brand and product.
We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business.
You will be surrounded by some of the best and brightest people in the industry.
At Coach you will be in great company! Primary Purpose: The Senior Director Direct Marketing & CRM Systems will partner with the Marketing, Global Web and Strategic Planning business units to help design, build and support applications to meet their business requirements.
This individual will have a strong Marketing and CRM understanding and will be responsible in developing a IS Marketing Strategy in line with the business needs, based on past experiences and industry best practices.
The successful individual will leverage their proficiency in Direct Marketing & CRM Systems to: Identify and deploy newer technology to help business productivityWork closely with the key business partners and the VP of Retail & CRM Systems to develop the IS roadmap for this areaPartner with business to gather, document and prioritize business requirements to support system needs of the direct marketing and strategic planning teamsDevelop and maintain strong relationships with the business stakeholdersProject Management responsibilities for all technology projects in the direct marketing and strategic planning area.
This includes developing project plans, tracking deliverables, staffing/managing projects with diverse skill sets, facilitating communication between all groups involved, prioritizing work and ensuring projects are delivered on time and budgetPlan and manage the technology budget (expense and capital) supporting this areaResponsible for supporting the following technology initiatives Clienteling tools, Email marketing enhancements, Customer database, Analytical tools (like SPSS), Online Preference Center, etc.An outstanding professional will have.
Strong collaboration with the direct marketing, global web and strategic planning business units Communicate status/progress and issues to Business executives, End-users and IS managementThe accomplished individual will possessBachelors degree12+ years of overall experience with 7-8 years Marketing and CRM system experienceStrong marketing and CRM understanding is requiredGlobal experience is a strong plus Experience working and supporting a customer database.
Multi-channel customer database experience is a plus4-5 years of system project management experienceStrong technical understanding of web marketing is requiredExtensive experience managing external vendorsRetail industry experience is a strong plus Strong communication and facilitation skills, with experience in partnering with business users and other IS team members to design and implement systemsProven ability to creatively problem solveExperience in managing multiple simultaneous tasksStrong inter-personal and organization skillsCoach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration.
These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. Visit Coach at www.coach.com
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