Senior Manager, Field Services - Automotive Client Job in Elkridge 21075, Maryland US
Universal McCann, sister agency to Initiative and part of IPG, is a worldwide leader in advertising communications, specializing in Media Planning and Buying services.
We are dedicated to delivering sustainable communications solutions through engagement innovation and accountable creativity.
We're seeking an experienced automotive advertising/media agency accountservice professional to direct the Tier 2 marketing communication efforts of fourdomestic automotive brands at the regional level with the ultimate goal ofdriving dealership traffic.
Responsibilities: Partner with marketing clients to develop Tier 2 go-to-market plans at the DMAlevel.
Develop marketing plans that maintain individual brand consistency whileaddressing market-specific needs.
Evaluate and manage local events, sponsorships, partnerships, and other localmedia opportunitiesTrack and analyze competitive marketing activityQualifications: Minimum 8-10 years of automotive marketing experience at the national and/orregional levelExperience developing local media plansExperience developing creative communications in for all forms of mediaExperience developing relationships with automotive dealersExperience managing and mentoring agency account service personnel It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local
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