SAS Programmer Job in Boston 02210, Massachusetts US
This position provides end-to-end analytic support across campaign planning, execution, and back-end measurement phases.
The role has a large emphasis on relationship management and senior stakeholder communications in addition to providing technical expertise.
Responsibilities:
Own all analytical deliverables for assigned programs, including: campaign strategy, opportunity sizing, design of experiment (DOE), customer segmentation / targeting, list extraction, post-program measurement, and analysis of program effectiveness
Identify innovative uses of customer data to target high value business opportunities and maximize campaign results
Design and document campaign targeting and measurement plans to meet business needs
Execute against business requirements, ensuring deliverables are completed within established timelines
Analyze campaign results and develop concise reports with marketing insights support by business logic
Present conclusions, implications and actionable recommendations to improve campaign effectiveness to senior stakeholders Required Skills:
BAC Experience 5+ years analytics experience with solid working knowledge of SAS, SQL and/or UNIX
Significant experience with large relational databases and complex data sources
Excellent statistical, analytical, and problem-solving skills; ability to translate data into meaningful insight
High degree of autonomy with ability to work independently and manage multiple projects
Ability to build key relationships and influence thinking of internal stakeholders
BA/BS required; MA/MS or equivalent experience strongly preferred Desired Skills
3+ years experience in direct marketing analytics using data to drive specific targeting and marketing recommendations
Strong written and verbal communication skills; experience developing and facilitating presentations
Proven experience in statistical analysis, experimental design, segmentation, cluster analysis, and predictive modeling
Experience developing and implementing marketing customer database systems
Understanding of CRM and supporting tools and their capabilities for campaign management analysis and reporting
Knowledge of financial services marketing principles and methods
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