Healthcare Blogger & New Media Marketing Professional Job in Atlanta 30009, Georgia US
Company Description OVERVIEW: StatCom, (www.StatCom.com) a division of Jackson Healthcare, is one ofAtlantas fastest growing companies.
StatCom is searching for amotivated and experienced Vice President of Marketing to join our teamon a full-time basis.
StatCom has created the next generation hospital operations systemwhich incorporates technology, methodology, and mindset change into aproven solution that delivers substantial bottom and quality results tohospitals.
The resulting strategic partnership with hospitals enablesall patients simultaneously to flow at their best possible rate withrespect to LOS, service times, quality, safety, and resourceconsumption.
As the Vice President of Marketing, you will have theopportunity to create and drive the strategic marketing and new mediaplan for this early stage, high-growth healthcare software company.
This position will work closely with engineering, sales, productmarketing and corporate to create and position strategic companymessaging in the market place.
This is an outstanding opportunity toplay a key role in a company that is transforming the efficiency andproductivity of the Healthcare business sector.
ABOUT STATCOM: StatCom, through process re-engineering and enabling software, helpsHospitals transform their operation to deliver efficient patientthroughput, reduced ALOS, and improved physician, patient, & staffsatisfaction.
The resulting Hospital Operating SystemTM enableshospitals to solve patient throughput and capacity managementchallenges by executing dynamically prioritized actions spanning theentire hospital.
This enables ALL patients to collectively flow attheir best possible rate with regard to quality, service, safety, andresource consumption.
As a result, operational and financialperformance is maximized while greatly enhancing physician affinity andthe patient experience.
Within the first 12 months, clients haverealized 14% reductions in ALOS, $8.
6 million in cost savings, andsignificant increases in admissions for total ROI impacts of greaterthan $10 million.
StatCom is a subsidiary of Jackson Healthcare, groupof companies focused on providing the healthcare industry withinnovative people resources and business solutions.
Job Description RESPONSIBILITIES INCLUDE: ** Drives the development of marketing plans and programs, both short and long range.
** Executes on marketing plan specifics with the goal of improving customer acquisition, retention, and market share.
** Evaluates customer research, market conditions, and competitor data providing feedback to EVP regarding adjustments to the marketing planas necessary.
** Researches, analyzes, and monitors competitive, technological, anddemographic factors so that market opportunities may be capitalized onand the effects of competitive activity may be minimized.
** Creates and builds the company strategic marketing and new media plan.
** Writes and edits content and manages the company website.
** Creates and manages the companys trade and national media relations.
** Develop relationships with key industry bloggers ** Writes and edit articles, white papers, eBooks, case studies, reports and surveys for Healthcare industry consumption.
** Works with internal and external specialists to write, design and produce marketing collateral.
** Responsible for the implementation of marketing campaigns across all mediums ** Collaborates with outside advertising agencies on ongoing campaigns.
** Works with writers and artists to assist with copywriting, design,layout, paste-up, and production of promotional materials.
** Supports the development and implementation of the PR plan, including media efforts, and mailings.
** Assists with responses to RFIs and RFPs.
** Supports the CRM (SalesForce) application, including providing prospect / lead support to sales throughout the sales cycle.
** Advises EVP as to market reactions to marcomm initiatives to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
** Conducts marketing surveys on current and new product concepts.
** Prepares marketing activity reports, including cost to budget performance.
Skills > Experience as a blogger or contributor to industry related blogs required > Experience producing and managing web videos> Must be able to effectively present information to peers, executive management, customer groups, and the news media.
> Requires some travel related to client sites for market research and to trade shows > 5+ years experience in a Marketing leadership role, with demonstrable strategic and marketing plan execution ability.
> Demonstrated ability to write, design and produce marketing collateral in online and traditional media > Minimum of 1 year of participation in major online social networks (ie LinkedIn, Facebook and Twitter).
> 3+ years copy writing materials for websites.
> Bachelors degree in Marketing preferred > Copywriting ability/experience helpful> Experience managing press releases.
> Experience writing and editing speeches > Position requires independent thinking and excellent judgment,including the ability deal with several projects concurrently.
> Adaptability to change and a flexible approach are necessary as > > > StatCom is a new company in an evolving market space.
PREFERRED SKILLS AND EXPERIENCE: > > Hospital/healthcare experience preferred > > Understanding of internal hospital operations and flow preferred > > Experience contributing to major industry publications as an author or ghost writer.
> > Have established relationships in industry related media.
> > Prefer experience with Quark, InDesign, and Umbraco > > Requires fluency with Microsoft office suite > > Press release management experience using vocus software.
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