Direct Mail Specialist Job in Westborough, Massachusetts US
Requirements The Consumer Marketing Group (CMG) develops effective marketing and advertising campaigns for Bose consumer products, contributing sales to all channels in North America.
This individual will develop, direct and implement direct mail, package inserts and fulfillment programs based on existing marketing strategies to support Consumer Marketing Group goals.
Responsibilities: Participate in the development of channel programs in support of CMG goal.
Manage the implementation of direct marketing strategiesEvaluate program resultsPropose and implement testing ideas Oversee creative development processEnsure results tracking Communicate program plans to all channelsMake regular presentations on program results Skills Strong analytic and communication skills.
Experience with print-on-demand or conventional printing, email marketing, package insert marketing and response modeling methodologies are a plus.
Education Bachelor's degree in marketing or related discipline or equivalent experience plus a minimum of two years direct marketing experience.
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