Coordinator/Supervisor, Digital Distributor Marketing Job in New York 10019, New York US
Description: This position will work with both internal and external agencies to produce online marketing materials for Showtime Networks Inc (SNI) including: Emails, flash banners, static banners, online video, pre-roll ads, rich media, landing pages, e-newsletters, online sweepstakes, consumer rebates, microsites, viral video, search engine advertising/optimization, social outreach and mobile marketing Day-to-day tasks may include: Drafting creative briefs, confirming project specifications with multiple constituents, procuring artwork, copy writing/copy editing, facilitating multi-layered approval process, delivering materials/code in appropriate format and on deadline while keeping supervisors informed of budgetary/directional adjustments Collaborate with Digital Media to maximize SHO.com as a subscriber acquisition vehicle; monitor promotional elements, customer flow, and tracking mechanismsParticipate in brainstorming sessions to contribute to marketing/campaign strategy Compile online analytics to gauge campaign effectiveness; assign campaign tracking codes & monitor multiple data points including video views, impressions, visitors, referrers, conversions, hotline calls Update/track ROI analysis and present post-campaign results Prepare promotional value estimates for marketing effortsCatalog completed SNI online jobs for reference; develop library of competitor tacticsAct as liason between coding, design, production and business departments to ensure multiple project goal/ functionality needs are met; trouble-shoot as neededUndergraduate College Degree (Marketing, Advertising, Communications or Media focus preferred)
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