Assistant Manager, Internet Marketing / Global Web & Digital Media department Job in New York 10001, New York US
Location: NA NA
Total applied: 40
Position Description: Assistant Manager, Internet Marketing / New York, NY Coach, founded in 1941, is America's premier accessible luxury accessories brand and a leader in international markets.
We are a designer and marketer of high quality, modern accessories that complement the diverse lifestyles of today's consumer.
Coach offers excellent career growth opportunities, competitive salaries and benefits within a dynamic work environment.
Coach brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product.
We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business.
You will be surrounded by some of the best and brightest people in the industry.
At Coach you will be in great company! The new and growing Global Web and Digital Media team seeks a self-motivated, results driven individual to drive the following areas of Internet Marketing: Search Engine MarketingSupport all activities of paid search program to ensure programs hit goals and forecastsWork to develop effective keyword management on paid placement search engines pertaining to both keywords and negatives.
Monitor, analyze, and communicate effective and ineffective areas of all search programs and provide solutions for continual improvement of the programAnalyze key metrics across internal and external reporting tools in order to identify and recommend changes to increase the overall search program performanceAnalyze campaign testing, including keywords, ad copy and landing pages, in order to increase ranking, CTRs, and overall program effectivenessEducate team members on the changes in the search industry and how these changes could potentially affect the program and overall company objectivesBuild out tracking codes for all keywordsShopping FeedsManage upload of current shopping feeds in terms of making sure products are live, up-to date, and effective.
Monitor and analyze campaign effectiveness with external and internal reporting tools.
Suggest ways to optimize Display MediaMeasure, analyze and optimize reach, efficiency, and performance of all media buys Pull reporting across many internal and external systems Work collaboratively to coordinate the work flow of campaigns going live from internal components to external vendorsWork with creative team and merchandising team to find optimal ways of showcasing products on display buysBuild out tracking codes for all display buysSearch Engine OptimizationAnalyze the opportunity for growing organic traffic in Google, Yahoo and MSNDrive hands-on optimization work, including page construction, site architecture, content, keyword research and SEO copy writing Understand and communicate the major factors influencing organic search crawling, indexing and keyword rankingResearch, identify and establish link partners for our sites and for internal linking strategies Monitor new advancements in SEO and evaluate their risk/reward if implemented on company siteTrack and analyze site performancenderstand the best practices and industry standards for search engine optimization GlobalAnalyze North America data verses our global counterparts to find areas for optimizationQualifications.
Online search engine marketing or display advertising experienceOutstanding analytical skills and attention to detail1-2 years Internet marketing experience requiredBachelors degree requiredExperience working cross functionally and interacting with partners at all levels Excellent communication, teamwork and relationship building skillsAbility to evaluate and change priorities daily and to perform efficiently within a fast paced team environmentCoach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration.
These decisions are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion or any other basis prohibited by applicable law. Visit Coach at www.coach.com.
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