Advertising Inventory Analyst Job in Newton 02464, Massachusetts US
Req ID: 11184Required Education: BachelorsRequired Experience: 5-7 YearsDescription: TripAdvisor is a leader in the growing online travel market, offering consumers high-quality, unbiased content plus booking opportunities via our partner booking engines.
As a company, we are a small group of passionate professionals with the energy of a start-up and the stability of a profitable enterprise.
Position: We are looking for a motivated, organized and energetic Ad Inventory Analyst to join our growing Ad Ops team.
This position will report directly to the Director of Advertising Operations.
The successful candidate must be a smart, energetic, organized ad operations professional.
S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment.
S/He have to be good with numbers and calculations, have an in-depth understanding of ad serving back-end and front-end systems and be a team player The Ad Inventory Analyst is responsible for the delivery of the following critical tasks.
Running various reports from the ad server and site analytics applicationManipulate and analyze data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audienceAnalyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Update forecast based on the seasonality trends, verify and ensure accuracy of forecasting at any moment Work closely with US and EU ad sales management to communicate inventory situation and ensure optimal use of ad inventory for the benefit of both teams Search for the ways to create new ad inventory, optimize usage of existing inventory, improve performance of advertising campaigns and help maximizing ad revenueAnalyze roots of underdeliveries make recommendations on how to insure delivery and better performance Produce inventory reports/analyses showing inventory situation across multiple sites/domains/IP addresses, etc to help make decisions on how to optimize inventory usageJob Requirements: Must possess a BS/BA degree with a minimum of 4 years of internet business experience.
Campaign management & trafficking experience, Excellent knowledge of Excel and other data manipulation toolsMust be comfortable with manipulating and analyzing large datasets, have analytical mind set and passion for numbersKnowledge of ad serving technology Dart strongly preferred.
Keen eye for detailStrong teamwork skills.
Great interpersonal skills are required.
The successful candidate will be communicating daily with key TripAdvisor sales teams senior staff, and clients Excellent written and oral communication skills.
Ability to work under pressure to meet tight deadlines.
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