Account Executive, Auburn, MA Job in Auburn
NCD/384 Advertising Sales¢€¢ Responsible for achieving revenue goals for all products set by management o Manage and up sell existing client base o Develop new business by prospecting and cold calling o Communicate with internal support team daily o Saleslook certified? Account List Management? Accurate forecasting? Activity report¢€¢ Achieve minimum monthly standards of performance¢€¢ Prospecting o Seek new customers through various prospecting methods including monitoring competitive media including; newspaper, television, radio and interactive o Referrals from current customer base and advertising agencies o Work with sales planner and telemarketing team to generate new business appointments ¢€¢ Proposals & Presentationso Work directly with Sales Planner to develop consultative presentations and relevant proposals to meet customer needs ¢€¢ Client Relationshipso Solidify relationships with key agency and client personnel through face to face meetings and client entertainment o Ongoing communication with Account Managers to ensure client expectations are being met and develop additional advertising solutions for customerso Serve as main point of contact with customer to resolve any outstanding finance, traffic or production issueso SAM Process? Schedule client meetings with upper management and super key accounts? Work with SP, AM, ASM to create action plan for every target, key and super key account¢€¢ Saleso Prepare for weekly SAM meeting? Identify sales opportunities? Resolve client issueso Reach sales goals by selling all product lines including; Spot, Interactive, On Demand, Multicultural, Premium Sports and ADS Insertiono Participate in sales meetings, training programs, and conferences o Meet with active clients to deliver Customer Care reports on a monthly basis (includes detail reporting on all product lines) Required Skills: One to three years cable, broadcast (or other media) direct sales experienceBachelor's degree in Sales or Marketing and/or equivalent experienceExcellent written and oral communication skillsProficient with computer software and technologyMust have and maintain a valid driver's license with a satisfactory driving record and auto insuranceGood working knowledge of marketing researchMaintain a professional image and obtain customer satisfaction both internally and externally
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