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Product Marketing Specialist

Job Category: Marketing

Interested in a unique Marketing opportunity with a company that is committed to its employees? Join the highly motivated Marketing team at AAA Southern New England! In this position, you will recommend strategies to achieve product sales and marketing goals and evaluate sales data, analyzing trends and making recommendations based on findings.

Job Responsibilities: Recommends strategies to achieve product sales and marketing goals for the AAA Visa membership sales and renewal programs such as INsider and MRM related efforts and other product support as required.

Supports and coordinates the efforts of the branch Credit Card Champions in the branches.

Maintains expert product knowledge of the AAA Visa program and interfaces with the Bank of America Account Representative to resolve program issues and technical issues.

Assists with the development of training programs for Credit Card Champions and all AAA employees that are involved in selling the AAA Visa.

Builds professional relationships with Senior Management of Club and Branch Management; ensures timely and effective communication regarding all marketing programs.

Qualifications: BA in marketing or related field preferred.

A minimum of 3-5 years' sales experience with ad agency account service or in-house marketing preferred.

Familiarization with the following is essential: product management, sales training, writing marketing plans, media scheduling, traffic and production, co-op advertising and publication advertising layout.

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