GENERAL SUMMARY The Product Lifecycle Manager is responsible for managing assigned products within the product category, as well as related product MPMs and sales tools.

The scope of the role is global.

There are no direct reports for this position.

There will be different seniority/pay grade levels of Product Lifecycle Manager (e.

g., Associate Manager, Manager, Senior Manager) based on such factors as: relevant experience, the number of products being managed, and the financial and strategic importance of the products being managed, among other variables.

Major areas of responsibility and approximate time allocation for this position are: Develop and execute marketing plans and programs for existing category products (65%) Oversee product changes and enhancements to maintain and enhance product performance (25%) Oversee product analysis, forecasting and reporting (10%) RESPONSIBILITIES Develop Marketing Plans and Programs for Existing Category Products Perform market and competitive analysis for existing products, and develop and recommend actions to enhance market, financial and competitive position.

Develop and execute marketing plans to maintain and improve product performance.

Such plans to include new target market opportunities, product formula changes/enhancements, pricing changes, new sales aide requirements, new country expansion opportunities, and new tactics to increase awareness of, interest in and demand for existing products.

Define and oversee development of sales and marketing aides to generate demand for products, and assist the field in recruiting and product sales efforts.

Such aides to include MPMs, product sales guides, and training presentations.

Continually evaluate sales and marketing materials and propose and oversee improvement initiatives to maximize relevance and effectiveness.

Define, develop, propose and execute promotional programs to drive sales.

Conduct post mortem analysis of promotional programs to determine success and lessons learned for future promotions.

Conduct research and gather feedback from internal, external and Associate sources to identify product improvement opportunities.

Integrate relevant feedback in product plans and programs.

Attend corporate-sponsored events to promote awareness of, interest in, and demand for existing products.

Propose and manage budgets related to lifecycle management activities.

Oversee product changes and enhancements to maintain and enhance product performance Collaborate with Product Marketing Managers, R&D, RA, QA and other relevant stakeholders on product extensions and reformulations in order to leverage new technology, better serve existing customer segments, and/or serve new markets.

Manage product formulation changes, including requesting new claims, managing PET teams, overseeing the creation and implementation of updated marketing materials and related product content, and developing or recommending Associate communication plans.

Develop, present and gain approval for product discontinuation plans for products that are under-performing, outdates or that no longer meet applicable regulatory requirements.

Plans include timeline determination, Associate communications and modification/discontinuation of related MPMs and sales tools.

Oversee product analysis, forecasting and reporting Track and analyze unit sales and trends, and identify product or financial risks, issues and opportunities, and develop recommendations to improve performance.

Develop and maintain annual and quarterly sales forecasts based on historical sales and planned promotions.

EXPERIENCE Minimum 5 years product marketing/management experience in consumer product or service industries, with specific experience in product lifecycle management.

Product experience in nutritional supplement or pharmaceutical industries highly desired.

Network marketing industry, either at a corporate level or as an active field leader is a plus.

International experience highly desirable.

COMPETENCIES AND CHARACTERISTICS Proven ability to develop product marketing strategies.

Strong ability to prepare and present strategic presentations.

Strong writing and analytical skills.

Good verbal and written communication skills.

Excellent organizational skills.

Ability to think both strategically and tactically.

Ability to manage multiple, concurrent, high visibility projects.

Strong collaboration and team skills.

Highly flexible, adaptable personality.

EDUCATION Bachelors degree required, preferably in Marketing; MBA desired.

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