Online Marketing Manager (140789-489)
About PCH Publishers Clearing House (PCH), www.pch.com , headquartered in the comfortable suburban surroundings of Port Washington, New York, is one of Americas largest direct marketers, with revenue of $500 million, and is the leader in their industry.
The name Publishers Clearing House has been historically synonymous with sweepstakes (which the Company has used since 1967) and discounted magazine subscription offers which was the Company's core business for the first 40 years of its existence.
However, over the past decade, the Company has successfully shifted to a substantially different business model.
PCH has evolved from a sweepstakes-driven magazine agent to a company that is largely product-driven.
In 1985, the Company started offering quality merchandise through sophisticated direct marketing.
Merchandise revenue now represents 85% of offline revenue and 32% of online sales.
Customers and prospects are offered a wide variety of general merchandise, house wares, videos/DVDs, music, collectibles, books, jewelry, horticulture, gift foods, inspirational items, and personal care products manufactured and sourced especially for PCH. The Company's marketing programs cover the U.
S., Canada, and the UK The day-to-day culture of PCH is collaborative, team-oriented, not bureaucratic, and performance-oriented.
The environment is relaxed but hardworking, dedicated, and apolitical.
The Company thinks strategically and acts tactically to ensure that key goals are achieved.
PCH was founded in 1953 by Harold and LuEsther Mertz and their daughter, Joyce.
Today, PCH employs ~400 full-time employees and is a limited liability company with a majority of the shares held by various trusts for the benefit of individuals and charities.
Each year the business profits are distributed to these parties and the Company's employees - creating a strong performance-driven culture.
pch.com was started in 1999 and is now the leader in sweepstakes marketing on the Internet with 2006 revenues projected to reach $60 million.
Through value-based magazine and merchandise offers, rich promotions, and sweepstakes excitement, PCH is able to attract customers and achieve sales growth/earnings at double digit rates year after year.
Initial customer traffic is driven by the sweepstakes from email, banners, co-registration and other online direct marketing.
Then through a variety of list-building techniques and surveying, pch.com creates rich customer profiles of buyers and even non-buyers.
pch.com provides customer acquisition services to other marketers via this unique survey and list-building component of the business.
The online platform holds tremendous potential and revenue for pch.com and is anticipated to double over the next several years.
As a result, pch.com is a major element of the Company's annual and long-term strategic focus.
In 2006, PCHBlingo was launched.
PCH acquired Blingo, an innovative internet search tool which combines the fun and excitement of "instant win" with the power of Google, the # 1 search provider in the world.
PCH's investment in Blingo fits perfectly with its goal to expand the Company's presence online.
PCHBlingo is a great opportunity to truly leverage our brand and promotional expertise by combining forces with a totally new and different platform for future growth.
Online Marketing Manager Responsibilities Develop and execute marketing campaigns to drive growth, utilizing a suite of direct response tactics.
Drive creative development throughout a campaign's lifecycle, interfacing with creative and product teams.
Review Insertion Orders and forecast campaign performance based on past performance of similar Media Buys, Marketing Methodology and predictive modeling Troubleshoot implementation and trafficking of ads if necessary.
Document, maintain and update all source forecasts/models/assumptions for new and renewal Media Buys Provide in-depth analysis on marketing campaign performance and optimize/grow results based on learnings; metrics will be reviewed daily and online marketing managers will present their analysis and findings monthly to their management.
Collaborate with Media Buying counterparts on new site opportunities and with renewing media buys.
Plan and implement ongoing creative testing strategies across all sites and product lines.
Directly contribute to and have a thorough understanding of the company's goals and metrics (revenue, cost, profit, margin) through management and optimization of assigned sites/campaigns.
Requirements and Qualifications The successful candidate will have a strong history or performance in online marketing and direct response marketing.
Analytical skills are required as well as the potential and desire to succeed.
Successful experience can include a combination of the following.
Five or more years of business experience Online Marketing experience Hands on experience with online marketing campaigns, CRM marketing campaigns management and automation systems supporting list preparation, download and campaign deployment and tracking of campaign performance.
Understanding of website and online advertising metrics, including a track record of success (revenue contribution) in a quantifiable business environment.
Marketing Analytics experience Experience with analysis of marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing media test methodologies, and analyzing test results experience in quantitative analysis, online marketing, and/or direct marketing experience required Website Analytics experience Managing the design or build of web technology with a focus on website analytics: page views, click-thru, downloads, and managing or opt-ins and other web-related metric tracking.
Experience tracking with lead generation or opt-in activities.
Direct Response Marketing experience A foundation of experience with direct marketing operations, systems, technologies within direct mail, internet, direct response radio or direct response television media.
Website Traffic Management experience Experience with managing online media traffic, ad campaigns and ad partnerships.
Traffic reporting and campaign analysis, maintaining comparisons against industry-wide trend analysis.
Required Skills: * A four year college degree with strong computer skills.
* Experience with Microsoft Excel and/or Access, and familiarity with other productivity applications.
* Experience with ad serving a plus.
* Detailed-oriented person with high sense of accountability and integrity.
* Self starter and can-do attitude.
Apply via URL: http://hostedjobs.
openhire.com/onlinejobs/jobs/submit.cfm?fuseaction=dspjob&jobid=140789&company_id=15489&version=1&jobboardid=14
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