The Media Relations Manager is part of a team of skilled marketing professionals working within the Marketing Resource Center (MRC) Central.

The Media Relations Manager will work with MRC staff an state, region and country program staff to develop and implement media strategies that maximize the Conservancys presence in target markets, develop new and existing constituencies and achieve fundraising, public policy, and conservation and science objectives.

Overall, s/he will contribute to the implementation of marketing plans, strategic communications strategies, messages and materials specifically for The Nature Conservancy (TNC) partner programs in support of TNCs three marketing objectives: *Become the most respected organization among key audiences *Influence local conservation activities among a broader constituency *Increase membership and major gifts fundraising to support conservation goals The Media Relations Manager reports to the MRC Director Central in Austin, TX, does not supervise staff, and will manage outside resources and related vendors in order to complete projects.

Duties

1. Work with the MRC Director, Texas program directors, regional and country program directors and other Conservancy media relations managers to develop and implement media strategies that maximize the Conservancys presence in targeted markets.

2. Develop and maintain strong media contacts.

Initiate story placement and respond to media inquiries.

3. Develop and implement crisis communications plans.

4. Research, write and distribute wide variety of media materials, such as Op-eds, news releases, speeches, fact sheets and web articles as directed in program marketing plans.

5. Assist program staff in meeting conservation objectives and marketing plan outcomes by developing key messages and strategies to ensure that these messages are delivered to target stakeholders.

6. Assist in providing media training and consultation.

7. Serve as spokesperson where appropriate and approved by MRC leadership.

8. Provide public relations counsel on new and existing community-based projects and activities.

9. Participate in Conservancy networks to enhance knowledge and skills.

10. Coordinate activities with other MRC and marketing and communications staff and identify opportunities for coordination of activities between MRC staff, program partners and the Conservancys Worldwide Office.

Requirements, Knowledge and Skills:
Bachelors degree in Journalism, Communications, Public Relations, or equivalent experience
Five to seven years experience with proven ability to secure strategic media placements.


Demonstrative experience in with new media tools and tactics
Knowledge of government relations desirable
Experience in a mission driven organization is desirable, communicating the importance of protecting and restoring lands and waters a major plus
Ability to develop and maintain strong working relationships with both clients and media representatives
Strong writing, editing and verbal communication skills
Strong time management skills and ability to manage multiple projects in a fast-paced deadline driven environment
Knowledge of Associated Press writing and editing styles a plus.


Ability to work in a team-based environment with internal and external partners
Ability & willingness to travel
Personal passion for preserving and protecting the natural world with a belief in the mission, principles, and values of The Nature Conservancys global approach to conservation.

Basic Qualifications:
Bachelors degree in English, Marketing or related field and a minimum of 5 years related experience or equivalent experience.


Experience writing, editing, proofreading, and with oral communications.


Experience working with journalists across all media channels; print, digital and broadcast.


Experience in client and account management.


Experience with all MS Office suites functionsTo apply to position number 12347, submit resume and cover letter as one document.

How to Apply: To apply to position number 12347, please visit www.nature.org/careers and submit resume and cover letter as one document.

All applications must be submitted in the system prior to 11:59 pm Eastern Time on Friday, September 24, 2010.

Failure to complete all of the required fields may result in your application being disqualified from consideration.

The information entered in the education and work experience sections are auto screened by the system based on the basic qualifications of the position.

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Once submitted, applications cannot be revised or edited.

The Nature Conservancy is an Equal Opportunity Employer.

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