Director Of Analytics And Accountability
Jack Morton Worldwide, the leading experiential marketing agency, seeks a Director, Analytics and Accountability to lead program measurement and evaluation strategies and tactics for the agency.
This individual will help define and implement qualitative and quantitative measurement methodologies to help the agency and its clients evaluate the performance of their experiential marketing programs.
Responsibilities: Define key measurement strategies and protocols; manage the development, implementation and on-going use of a measurement and evaluation toolkit and database; develop custom measurement programs for client projects; analyze and distill data into actionable insights for account teams and clients.
Requirements: Strong knowledge of the principles of marketing measurement and analysis; 5+ y nyears experience developing and implementing program measurement; strong analytic capability; excellent writing and presentation skills; ability to work with dispersed teams and handle multiple projects simultaneously; experience in event marketing, direct marketing, and/or database marketing.
We offer great clients and projects, terrific career opportunities and the chance to work with some of the brightest people in the business.
Send resumes to nycareers [at] jackmorton [dot] com
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