Senior Marketing Manager - Enterprise Markets
Market Manager, Performance Market Position Summary This highly visible position will play a critical role in taking CyberSource to the next level.
Assuming ownership for success in defined enterprise markets, you will drive solution vision, marketing strategy and program execution.
This demanding, senior-level position spans corporate-level business/solution strategy to hands-on program execution and requires the "get it done" resourcefulness of a small business owner.
Working with Sales, Product Management, and executive staff you'll drive solution vision, go-to-market strategy, define and execute associated marketing programs, create sales tools, and analyze sales processes.
Your ability to manage a mix of direct and co-marketing programs including working with partners like Microsoft, PeopleSoft, SAP, Siebel, Visa, MasterCard, American Express will be critical to your success.
If your experience and skills span enterprise solution vision, as well as marketing strategy through tactical sales tool development, this could be your next great opportunity.
Specific responsibilities include: Strategic planning through tactical execution of enterprise marketing/market penetration programs, including: - Championing definition of solution vision for identified markets (working with product management) - Defining go-to-market strategy, value proposition/message, and solution positioning (current and future industry targets) - Managing "solution packaging" and launch/campaign review process - Defining, developing and producing sales tools and web content (general and industry specific) - Defining, developing, implementing, managing marketing and co-marketing programs - Representing CyberSource within key industry organizations - Managing sales readiness effort (and maintaining readiness) - Monitoring penetration and driving programs to increase contract value/achieve plan mix Ideal Skills and Experience (it is not expected any candidate will possess 100% of these skills) - Demonstrated ability to assume "business leadership" for assigned solution/market set (business plans, solution specification w/product groups, go-to-market plans/execution, evaluation and tracking of financial results) - 7-10 years enterprise marketing/product marketing experience, ideally including financial, database, ERP or CRM applications/systems, eCommerce, or business services.
Experience with payment-related services a plus.
- Background includes: vertical/industry marketing or product marketing; (professional services consulting/marketing a plus) - Demonstrated familiarity and/or experience with eCommerce business process and technology.
Ability to quickly become conversant in relevant technology concepts, business processes, and financial processes/business implications is a requirement for success.
Candidates not possessing such skill/capability will not be successful in this position.
- Leadership qualities, exemplified by proven ability to drive marketing agenda across functional groups through an enlisting and collaborative working style (demonstrated ability to work effectively with product and sales groups).
- Strategic thinker with a strong customer business process-oriented, value prop.
and sales process-based thought process - Excellent presentation and written skills.
Position requires internal presentations to executive staff and sales representative, as well as external groups.
Writing of most sales collateral and related tools is required.
- Demonstrated experience concepting and developing decision-oriented sales tools, and identifying and driving development of proof point materials/data.
Proficient in the use of Excel to model and build ROI tools as required.
- Strong PowerPoint skills (creation of graphical elements from PowerPoint objects, clip art, photos; and layout).
Ability to quickly craft merchant-consumable presentations and collateral using PowerPoint (in response to marketing or sales rep requirements).
CyberSource uses PowerPoint as a page layout program for fast-turn projects.
- Demonstrated expertise/attention to building closed-loop marketing/sales process analysis and reporting programs to tune marketing and sales efforts.
Personality Fit - Operates with a "mission to change the world" mindset.
Thirsts for differentiation.
Is a proposal maker not an "answer waiter".
- Like the professor on Gilligan's Island, embraces finding ways to make "radios out of coconuts and seaweed" - Thick-skinned and determined.
Motivated by making a vision real not just working just to get a paycheck.
- Fortitude.
Wants to "build" to success vs. simply inheriting success.
Must be a hands-on "doer.
" - Fun spirited and of high integrity (able to laugh, laugh at self, honest, owns problems to resolution, responsible).
- Bias for meaningful/sustainable action, accompanied by courtesy and respect for others.
- "End-to-End" thinker focused on rapid execution of methodical, sustainable, "systematic" programs.
(vs.
one who reacts to address immediate need but does not build "institutionalized" or "repeatable" programs/value).
Education - BS in Business or Marketing (or technology degree plus MBA or business exp.), MBA or equivalent experience preferred About CyberSource CyberSource Corporation is a leading provider of electronic payment and risk management solutions.
CyberSource solutions enable electronic payment processing for Web, call center/IVR, and POS environments and manage fraud risk associated with card-not-present transactions.
CyberSource Professional Services designs, integrates, and optimizes enterprise-wide commerce transaction systems.
Over 12,000 businesses use CyberSource solutions, including Nike, Home Depot, Gucci, British Airways, Columbia House and over 40% of the Dow Jones Industrial companies.
The company is headquartered in Mountain View, California, and has sales and service offices in Japan, the United Kingdom, and other locations in the United States.
Please send resumes to jobs [at] cybersource [dot] com or fax them to (650) 964-4378.
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