Consumer Web Program Manager
Position Type: Full Time Our client, the world leader in online English language instruction and support is seeking a talented, results-oriented individual to drive multiple end user demand generation and retention programs, including email campaigns and internet search.
This Manager will also partner with internal groups to identify and leverage existing relationship and infrastructure to reach ROI goals.
Primary Responsibilities: • Work with the team to develop a strategic plan and road map to drive qualified new customers to the website, as well as retain existing customers.
• Execute marketing and sales campaigns (new or existing) to exploit new growth opportunities and optimize ROI • Create documentation that include business analysis, Market Requirement Documents, project timelines, internal procedures, external policies, budget, communication strategy, success metrics and program post mortem.
• Work with cross-functional teams to ensure program needs and objectives are met • Collaborate with Country Marketing Managers to develop segmentation program strategies based on customer data and competition.
• Work with existing reports, and suggest improvement in reports, that allow for analysis of customer demand and retention programs.
• Manage, and when appropriate select, 3rd party vendors • Timely communication of program results to Country Marketing Managers, Product Development, Customer Support and Management.
To apply, please email your resume as a word doc directly to: jon.lynch [at] creativegroup [dot] com The Creative Group specializes in placing a range of marketing, advertising, creative, web and public relations professionals on a full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms.
Our strong relationship with the advertsisng and marketing community enables us to provide our clients with precisely the talent they need.
Requirements • 3 plus years business experience, with 3+ year of experience in developing and executing consumer web marketing and sales programs • Experience working in direct consumer internet sales and marketing • Prefer experience working in the international market • Ability to problem solve • Strong leadership and project management skills • Outstanding communication skills The Creative Group specializes in placing a range of marketing, advertising, creative, web and public relations professionals on a project basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms.
Our strong relationships within the creative community enable us to provide our clients with precisely the talent they need for a variety of deadline-driven projects.
Call us today at 888.846.1668 or visit us on the web at www.creativegroup.com where you can register online and view the work of our associates.
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