Media Planner
Initiative is one of the country's leading independent media services companies.
With a presence in 22 markets in North America, Initiative manages media planning and buying for a wide array of leading corporations.
Summary: The Media Planner is responsible for managing the daily activities on client accounts.
This position enhances client relationships by providing effective leadership and excellent customer service.
Essential Responsibilities: - Manage the day-to-day planning and implementation activities for an account or group of accounts - Develop and maintain working knowledge of all media plans - Verify all authorizations and budgets - Coordinate all Initiative efforts on behalf of the client including Buying and other specialized services - Maintain responsive working relationship with client as well as with appropriate staff at client agencies and vendors - Operate as Initiative's liaison with client's advertising agency and other communication resources - Maintain contact and rapport with media suppliers on an as-needed basis - Compile and coordinate research data and media/marketing information, analyzes data and issues and reports information to clients - Generate and maintain client masters.
- Oversee electronic job orders, print insertions and manage quality controls Qualifications: - Bachelor degree in related field or equivalent work experience - Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors - 2-5 years experience at an Advertising/Media agency - Proven leadership ability - 2+ years proven traditional planning skills and knowledge of research tools and resources For consideration, please submit resume and salary history to lajobs [at] us [dot] initiative [dot] com
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