8556 - Internet Marketing Administrator
Job Description: This position will be reponsible for managing onling credit card acquisition programs including search engine marketing, affiliate placements, online advertising and activities on Discovercard.com This position reports to the Marketing Manager - Internet.
· Manages creative deliverables such as banner ads, web pages and website copy.
Liaises with external agencies and an internal creative services team, as well as Legal and Compliance.
Develops and implements new campaigns, creative tests, and price tests.
· Tracks progress of existing and new internet business initiatives, creates presentations and reports to document their status, and presents to the workgroup and management.
· Documents internet campaign management processes, identifies opportunities to improve them.
Serves as an advisor to other direct marketing teams to increase brand and message consistency between Internet and other marketing channels.
· Manages the implementation of Discover Card's marketing by affiliate partners.
· Proactively contributes insights into emerging media and makes recommendations to management around Discover Card's opportunity.
Liaises with Strategic Campaign Management and Marketing Analysis teams.
SKILLS Required: · Ability to work in a fast-paced environment with a desire to learn about internet marketing.
· Excellent project management and organization skills.
An ability to independently manage projects from start to finish.
· Superior interpersonal skills.
An ability to cultivate and leverage relationships within the team, company, and industry.
· Strong written and verbal communication skills.
· A bachelor's degree in Marketing, Finance, Business or related field.
· Two years experience in direct marketing, creative services or copywriting, preferably in the credit card industry.
Desired:
« Apply for 8556 - Internet Marketing Administrator
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